Regime des Fleurs Pop-Up
2022
Soho, New York
Commercial (Completed)
Fabrication: Propylaea
Photography: Michael Vahrenwald/Esto
In an ongoing collaboration with Regime des Fleurs, we designed a short-term pop-up shop that could be installed in an hour while giving the brand the opportunity to stage infinite arrangements of small objects over 36 plinths arrayed in a grid.
2022
Soho, New York
Commercial (Completed)
Fabrication: Propylaea
Photography: Michael Vahrenwald/Esto
In an ongoing collaboration with Regime des Fleurs, we designed a short-term pop-up shop that could be installed in an hour while giving the brand the opportunity to stage infinite arrangements of small objects over 36 plinths arrayed in a grid.
The field of columns, situated in the middle of the room, held products, objects-of-interest and references for various perfume collections. Everything was treated as equal, collapsing the distinction between inspiration and outcome; materializing how scent evokes networks of associations.